Inherited a plugin store. Replaced it with one worthy of the roast.
Custom e-commerce, subscription management, and brand identity for a small-batch coffee roaster in eastern Washington.
This site is live. See the real thing — not just a screenshot. Visit Rockabilly Roasting ↗
The previous storefront was inherited — a stock WooCommerce build that made every part of the customer journey harder than it needed to be. Sign-up friction. Subscription management buried behind plugin defaults. A checkout flow that didn’t feel like the brand it was selling. For a roaster pulling genuinely great coffee, the storefront was the weakest link in the operation.
We rebuilt it from the ground up — storefront, checkout, and subscription handling, all custom. No WooCommerce. No plugin sprawl. Designed around how a small-batch roaster actually sells coffee: one-time bags, recurring shipments, gift subscriptions, account management that takes one click instead of three.
And the brand itself got the treatment it deserved. Identity, typography, photography — all rebuilt to match the quality in the bag. A storefront finally worthy of the coffee.
“FlintCraft Studio is an absolutely must have company working for you in your corner. They are super approachable, helpful and friendly. If you are looking to take your company to the next level I would highly recommend you give FlintCraft a call.”
Kagen Cox · Owner, Rockabilly Roasting Co.
- Custom-designed e-commerce storefront — no WooCommerce, no plugins
- Custom subscription management — sign-up, pause, modify, cancel
- Custom checkout flow — one-time, recurring, and gift purchases
- Brand identity — logo, color palette, typography
- Product photography integration
- SEO foundation — meta tags, schema markup, sitemap
- Hosting and SSL on FlintCraft infrastructure
- Ongoing maintenance and content updates
Next field report
Lo Mo Outfitting
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